Alternate Reality Game in Amsterdam!

Museumplein Aanslag

If you would come across such a scene, wouldn’t you be interested? Well, a week ago I was walking by the Museumplein (Amsterdam) when I saw a white tent with steam coming out of it and people dressed up in white suits. I had to take a picture of it (not the one above) because it look like a scene straight out of CSI. But now I know it wasn’t…

This whole stunt was to introduce a new alternate reality game called T.A.H. (They Are Here). It was the first time I was confronted with this phenomenon. Wikipedia has an article on alternate reality game where they describe it as follows:

“ARG is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. The form is typified by intense player involvement with a story that takes place in real-time and evolves according to participants’ responses, and characters that are actively controlled by the game’s designers. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and often work together with a community to analyze the story and coordinate real-life and online activities. ARGs generally use multiple media (such as telephones, email, and mail) but rely on the Internet as the central binding medium.”

Sounds fun, that is, if you have the time for it. The interesting part of this stunt is that this game is used by NBC to attract attention for the launch of two new channels (SCI FI and 13th Street) in The Netherlands. Both channels will be ‘mysterious’, so this stunt is a perfect fit. Although it is original and it sure attracted attention, I do wonder if it isn’t a bit too mysterious (ergo: vague) for most people…