Obnoxiously sexy ad

I love Oliver Peoples glasses. I absolutely love the übersensual long-form ad they created for their 2011 campaign too… You almost feel like a voyeur when looking at the beautiful footage of the real life couple Devendra Banhart and Rebecca Schwartz.

Radical Advertising

Two weeks ago I was lucky enough to go to one of my favourite German cities, Düsseldorf. In addition to having a great time, I also went to a very interesting exhibition at the NRW Forum. The purpose of the exhibition was to show the history of shock value in advertising.

White Black Yellow Benetton AdGuerrilla Store Comme des Garçons at NRW Forum

For me personally, the shock value was only present at the beginning of the exhibition where ads were shown from Benetton, and maybe some of the Sisley ads were on the edge. The rest of the exhibition showed examples of adbusting, reverse psychology marketing (love this one by Diesel) and visual kidnapping (great example by Nike).

Really cool was that in addition to the exhibition, one could actually experience what used to be ‘radical marketing’. They included a really well-known concept, a guerrilla store by the famously known Comme des Garçons. Their concept is to have a store open at a location far from fashionable hubs, for a maximum of one year and not to spend much on the interior. The store in Düsseldorf is the first time ever for CdG to open one in a museum. So if the wonderful exhibition is not enough to convince you to go, the additional store definitely will! Radical Advertising will run until 16 August 2008. Not being able to go to Düsseldorf? You can check large parts of the exhibition online.

Amazing advertisements

Yesterday, I was reading posts from a very read-worthy marketing blog called Molblog (it´s only in Dutch). My eye came across a funny advertisement, and the blog posted a link to more funny guerrilla advertisements. If only all advertisements could be this funny, I would actually pay attention to them :-) If you would like to some examples click here. This one, at Venice Airport for the Venice Casino was my favourite.

Advertisement Venice Casino