I hate running

A few weeks ago I decided to take on the challenge of running 10k. Nothing special you might think, if it wasn’t for the fact that 1. I absolutely hate running 2. I had never done it in my entire life 3. I have 7 weeks to go from absolute beginner to a 10k runner.

In the beginning I was suprised I wasn’t falling apart after half an hour run, so the first week was actually nice (also because I got to buy new shoes). Afterwards it went from missing, to prioritizing, to hate, to hope, to guilt to loathing myself. I have 3 more weeks to get myself ready, so wish me luck!

Running

The long road to 10k (c) Ivano Bettati

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Join adidas’ party

As it’s been broadcasted quite frequently in the Netherlands the past week, I’m pretty sure some of you already have seen adidas’ new commercial. First thought that came to my mind is that they have put down a whole lot of money to create this star studded commercial. The following incredible list of celebrities are in the featured: Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.

The commercial is part of the largest global brand campaign they have done – ever! 60 years after Adi Dassler registered the iconic 3-Stripes mark, adidas Originals is promoted under the banner of Celebrate Originality. “The campaign is set against the backdrop of a house party hosting an eclectic mix of people from the worlds of music, fashion and sport.” Hermann Deininger, CMO adidas Sport Style Division: “This is a campaign that celebrates all of them and offers an open invitation to consumers to come and join in.” For me they succeeded because the following video is a party I definitly would have wanted to be at!

The “house party” was directed by Nima Nourizadeh and features the track Beggin’ remixed by Pilooski.