Connected, but alone?

I’ve been involved with TEDxAmsterdam and therefore have seen at least one TED video a week for two years. Some were ok, others were impactful. I just saw Sherry Turkle’s TED talk and wow does this one hit close to home. She discusses “digital technonolgy” and how it can create a feeling of connectedness but isolation at the same time. Although hesitant to admit, I recognize myself a lot in what she describes.

Most important: we all need to really listen to each other, including to the boring bits. Because it’s when we hesitate, stumble or lose our words that we reveal ourselves to each other.

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Amen to Seth Godin

Seth Godin's BlogAs I have indicated before, I’m a loyal reader of Seth Godin’s blog (together with hundred thousands of people).  Today he wrote a post about PR which I cannot agree more with. Although Seth is a true marketeer, he gets PR and know how it should work (if only all marketeers could that would make my job easier :-))If you want to read the post, click here.

Join adidas’ party

As it’s been broadcasted quite frequently in the Netherlands the past week, I’m pretty sure some of you already have seen adidas’ new commercial. First thought that came to my mind is that they have put down a whole lot of money to create this star studded commercial. The following incredible list of celebrities are in the featured: Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.

The commercial is part of the largest global brand campaign they have done – ever! 60 years after Adi Dassler registered the iconic 3-Stripes mark, adidas Originals is promoted under the banner of Celebrate Originality. “The campaign is set against the backdrop of a house party hosting an eclectic mix of people from the worlds of music, fashion and sport.” Hermann Deininger, CMO adidas Sport Style Division: “This is a campaign that celebrates all of them and offers an open invitation to consumers to come and join in.” For me they succeeded because the following video is a party I definitly would have wanted to be at!

The “house party” was directed by Nima Nourizadeh and features the track Beggin’ remixed by Pilooski.

Most ridiculous press release of 2009

As some readers know, I work in PR. Today, a colleague of mine send me a link to a just incredibly ridiculous press release, a perfect example of how not to do it. The release is pretty long so I won’t copy it into this post, but it links Rolex, suicide and Owen Wilson. Curious how that works, read it here. Melrose Jewelry, a LA based company send out this piece of bs. Whoever gave this one a go should be fired!

Owen Wilson without his live saving Rolex?

Owen Wilson without his live saving Rolex? © Splash News

Some people have already discussed this release that was sent out last week (such as Matthew Odam and Matt). Marina Hyde of The Guardian, my favourite UK news paper, had a very funny piece on the press release which is definitely worth reading. Actually, if you have some time to spare, go read some of her lifestyle/celebrity articles, her sarcasm is just great!

Nostalgic News

NOS logoContradictio in termino, or not really? The Dutch Broadcasting Foundation (NOS) started with a new initiative that I found quite interesting. As of this month, their online channel will broadcast the news of ten years ago. Meaning that today I can watch the news of 7th January 1999.

I watched it yesterday, and it was fun to see how the news was different, the anchors spoke more official and dressed very formal. Of course it is also interesting to see how some things haven’t changed over the course of years (trouble in Israel, the cannabis usage in NL is moderate, and sadly how rebels kill people in Congo). If you want to have a look yourself, you can go here, it is broadcasted every day at 12:30 and 21:30.

Irritating English Jargon

Although living in The Netherlands, speaking English is something that comes with my job as an account executive in an international pr agency. Therefore I had to laugh at NameWire’s post with two lists of the ten most irritating words or phrases in the English language (as I find some to be quite annoying as well). Here it goes:

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Oxford

  1. At the end of the day
  2. Fairly unique
  3. I personally
  4. At this moment in time
  5. With all due respect
  6. Absolutely
  7. It’s a nightmare
  8. Shouldn’t of
  9. 24/7
  10. It’s not rocket science

Daily TelegraphThe_Daily_Telegraph.png

  1. Literally
  2. A  safe pair of hands
  3. I’m gutted
  4. Basically
  5. Going forward
  6. Upcoming
  7. Shouldn’t of
  8. Up until
  9. Neither here nor there
  10. On a daily basis

Other words that could have easily fitted the lift for me are e.g.  top of the game, up sell, leverage, empower, competency etc. What word are you most allergic to?