It’s been a while that I heard about the Swedish magazine T-Post, the world’s first wearable magazine. As they explain on their website: “Every five weeks, subscribers receive a new t-shirt in the mail. News story on the inside. Artist interpretation on the front. All-around conversation piece.”
Cool concept with great graphic t-shirts, but it doesn’t stop there. Inspired by real-life superheroes (and maybe a little Kick-Ass) they invite everyone to unleash their inner superhero and perform a good deed. The fun thing is they want you to do it while wearing a superhero costume and film it so it can be shared with the rest of the world. The video with the most views wins $1,000 or a lifetime subscription to T-post. Being a big fan of random kindness (one of the reasons why I believe in the tattoo I got), I absolutely love this contest. You too? You can enter your video untill June 14th. For a smile on your face, check the video below or all the all the other entries so far here.