Last week I was lucky enough to see two really interesting documentaries in Amsterdam. I have to admit that I was late for both of them thanks to my wonderful planning, but I’ve seen more than enough to know they are worth watching.
The first and most amazing was the documentary ‘Let it Ride’ about the legendary Craig Kelly. The documentary shows Craig, his view on snowboarding and life in general. What impressed me the most was the footage of Craig snowboarding in Iran, the first foreign snowboarder ever to do this. While watching you get a hint of what ultimate freedom he must feel when boarding of the most incredible mountains. To me, and I’m a person who doesn’t really like to watch sports in general, it was just amazing. What even made it more magical was the music used to support the documentary, with Björk’s Hyperballad at the end as an absolute favourite. I’ve seen most of the documentary, but I will definitely go back to see it all. If you happen to be in Amsterdam , you should check it out at FOAM. It’s part of a bigger exhibition curated by Ari Marcoupolis – viewable until 16th of June 2010.
The second documentary I saw was ‘Art & Copy’, which is about advertising and inspiration. On their website they say the following: “it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry.” They show all the classics (unfortunately mostly US-based) and also have old footage that gives you almost a Mad Men feeling. I found it interesting to see the development of the advertising industry and how some of the well-known people in advertising think about their work and the industry as whole. If you like advertising in any way, make sure you go to SMART Project Space where the documentary will air until March 30th 2010.