At least according to PLOT, Wieden + Kennedy’s (renowned ad agency for those who don’t know) own line of “contemporary jewellery, with a conceptual twist”. Lisa Prince and Nicholla Longley, both working at W+K London, noticed in their daily job that data can be presented in an aesthetical way. They decided to bring data and beauty together in the form of a jewelry line and PLOT is the result. Below for example you see a piece of jewelry which are actually the silver and oil prices from 1979-2009 when you take a closer look.
I love the concept, although the execution might need a bit more work. Of course W+K wouldn’t be so good if they didn’t know how to launch this well, so you can either visit the PLOT website, their online shop, the Facebook page or check it our irl at Beyond the Valley, Newburgh Street, Carnaby Street. Luna & Curious, Brick Lane, both in London.