I just love the next Univé (Dutch insurance company) commercial as it shows moments where people help others just for the sake of it, nothing more, nothing less. It are these kind of little moments that can make my day!
From a communications point of view I think this commercial is spot on as well. Univé is an insurance company that isn’t in it for a profit. You can debate whether that business model is successful, but it results in lower prices for their customers. The title of the commercial is ‘Niet voor jezelf leven’ (‘Don’t be in it for yourself’), which fits their mission statement perfectly. I love that title as it is something I strive to live by as much as I can (sometimes more successful than other times). What goes around, comes around ftw!