As I have indicated before, I’m a loyal reader of Seth Godin’s blog (together with hundred thousands of people). Today he wrote a post about PR which I cannot agree more with. Although Seth is a true marketeer, he gets PR and know how it should work (if only all marketeers could that would make my job easier :-))If you want to read the post, click here.
Friends, colleagues and even my family I have bothered with Kings of Leon the past year. Forced to listen to them, some caved in and are just as much a fan as I am, others well…not so much. Though I am pretty sure that even the toughest cookies would have come around if they had joined me to their concert at the Heineken Music Hall in Amsterdam little over a week ago.
There is a lot to do between fans from the start and fans that have discovered KOL since their first succesful single here, Sex on Fire. Some fans that loved their first two albums are now turning away and calling them sellouts since their last two albums have been quite different. The latter group of fans is more into the last Cd’s. However, the setlist shows that both groups had no reason to complain as Kings of Leon played songs from all albums. My favourites were Milk, On Call, Use Somebody and of course Charmer. The beginning was still a bit quite, but after half an hour or so the fans and the band really started getting fired up. At the end of the encore, and 2 hours later(!) the whole venue (incl me) went crazy! Above you will see a great HQ video with one of their best songs, Milk.