Most ridiculous press release of 2009

As some readers know, I work in PR. Today, a colleague of mine send me a link to a just incredibly ridiculous press release, a perfect example of how not to do it. The release is pretty long so I won’t copy it into this post, but it links Rolex, suicide and Owen Wilson. Curious how that works, read it here. Melrose Jewelry, a LA based company send out this piece of bs. Whoever gave this one a go should be fired!

Owen Wilson without his live saving Rolex?

Owen Wilson without his live saving Rolex? © Splash News

Some people have already discussed this release that was sent out last week (such as Matthew Odam and Matt). Marina Hyde of The Guardian, my favourite UK news paper, had a very funny piece on the press release which is definitely worth reading. Actually, if you have some time to spare, go read some of her lifestyle/celebrity articles, her sarcasm is just great!

Nostalgic News

NOS logoContradictio in termino, or not really? The Dutch Broadcasting Foundation (NOS) started with a new initiative that I found quite interesting. As of this month, their online channel will broadcast the news of ten years ago. Meaning that today I can watch the news of 7th January 1999.

I watched it yesterday, and it was fun to see how the news was different, the anchors spoke more official and dressed very formal. Of course it is also interesting to see how some things haven’t changed over the course of years (trouble in Israel, the cannabis usage in NL is moderate, and sadly how rebels kill people in Congo). If you want to have a look yourself, you can go here, it is broadcasted every day at 12:30 and 21:30.