London baby!

British flagNow that everything is taken care of and it is certain that I’m going to go, I can say that I’m going to work in London this summer! Last semester I did an internship at an international communication consultancy in Amsterdam, which worked out really well. In my last week I decided to approach the Dutch CEO to see if I could do another (short) internship at one of their offices abroad. A few weeks ago I got the news that I was accepted at their London office!

Since then, I had to take care of a few things. First, I found an apartment to stay, which is from a Dutch photoghrapher living in both Amsterdam and London. From there, it will be around half an hour to get to SoHo, where I’ll be working. Last week, I heard that I’m placed at the marketing communication division, which I’m really happy with. The contract is on the way, and yesterday I booked my ticket. I can’t wait, since it will be a great opportunity to learn more about pr/marketing and especially when working at such a great and big office. And I’m so excited about the city, I’ve never even been to London before and now I will be living there for a little while. I’m so happy!

London view

Peppers in the Park

A few months ago I was on the internet trying to get tickets for the Red Hot Chili Peppers. And not just any concert, they would be coming to Goffertpark in Nijmegen, the city where I live! Internet banking let me down, so I ended up not getting any tickets :-( From what I’ve heard so far of friends/internet/newspapers, the concert with 60.000 visitors was great! I so wish I could have been there…

Peppers in the Park

ABSOLUT World commercials

Around a month ago I posted an item about the new advertising campaign by the vodka brand Absolut. Since then, many people have found their way to my blog looking for more info on this topic. Since the campaign hasn’t started in The Netherlands, only today I came across three commercials which are part of the campaign. The first one is called ‘Protest’, accompanied by the song ‘Boum’ by Charles Trenet.

The second one (Moon) is nicely made, the shot where people are running up the winding stairs I find really cool! Go see for yourself… The third one (Swim) is just really funny :-)

Cote d’Azur!

I haven’t been posting much the past days since I’ve been really busy, mostly with fun things though. Last week, I made a short trip to the lovely Cote d’Azur in France. I went there with a friend who I already know since I was 6. First two days we spent in Nice, where we just walked around, did some shopping, went out and of course went to the beach. I can’t remember the last time I went to the beach (actually only three weeks ago, but that was without the sun). And despite all my prejudices about the French, people have been really friendly! After Nice we went to my parents in a place nearby, who already spent two weeks there. The last time I went on a holiday with my parents is around eight years ago, but it was really fun! Now I’m in grey/rainy Holland again… I want to go back!

Lieke VoermansInge van Beek

Antwerp, a pocketsize metropolis

Last weekend, two very good friends and I decided to go to a city we all three really like: Antwerp (Belgium). We did a little bit of shopping, had delicious ice creams and just enjoyed the great weather on some terraces. After that it was of course time to go out. After we had some nice cocktails at a funny bar called Café au Lait, we decided to go to Cafe D’Anvers and Nanno sur L’o. The latter club is on a boot, which is pretty cool. Even though it wasn’t too crowded when we were there, and we met some crazy people (in a bad sense), the club is definitely worth a visit (their website too btw). Below are two pictures from during the day, a few more can be found here.

Antwerp Alley Femke and Anne

Alternate Reality Game in Amsterdam!

Museumplein Aanslag

If you would come across such a scene, wouldn’t you be interested? Well, a week ago I was walking by the Museumplein (Amsterdam) when I saw a white tent with steam coming out of it and people dressed up in white suits. I had to take a picture of it (not the one above) because it look like a scene straight out of CSI. But now I know it wasn’t…

This whole stunt was to introduce a new alternate reality game called T.A.H. (They Are Here). It was the first time I was confronted with this phenomenon. Wikipedia has an article on alternate reality game where they describe it as follows:

“ARG is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. The form is typified by intense player involvement with a story that takes place in real-time and evolves according to participants’ responses, and characters that are actively controlled by the game’s designers. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and often work together with a community to analyze the story and coordinate real-life and online activities. ARGs generally use multiple media (such as telephones, email, and mail) but rely on the Internet as the central binding medium.”

Sounds fun, that is, if you have the time for it. The interesting part of this stunt is that this game is used by NBC to attract attention for the launch of two new channels (SCI FI and 13th Street) in The Netherlands. Both channels will be ‘mysterious’, so this stunt is a perfect fit. Although it is original and it sure attracted attention, I do wonder if it isn’t a bit too mysterious (ergo: vague) for most people…