Absolut: it’s not my favorite vodka (Grey Goose) but when it comes to advertising it definitely is! Absolut recently started a new word-wide campaign ‘In an ABSOLUT world’ where customers are asked to how a perfect/absolut world would look like. Tim Murphy, Senior Brand Director, says: Our consumers are intelligent, and we hope they have a gut reaction that sparks conversations and challenges them to think about their vision of an “ABSOLUT World.”
By doing this, the brand tries to make a connection between the quality of the vodka and a dream world. The combination of a perfect world and vodka sure is an interesting one :-) Below you’ll find two cool ads from the new campaign.